Sometimes when you visit an interactive agency site, you will find a section describing the company’s approach, philosophy, beliefs, what have you. Sometimes you’ll get a flow chart. That’s always cool.

Well, my experience has led me to a few guiding principles about how to work, too. Ten of them, it so happens. I’m not much of a flow chart maker, but I’m nails at making lists. So here you go, my Word Interactive 10 Principles of Good Commercial Communication: Continue reading →