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Produced and wrote interactive web advertising and corporate video presentations for CO-OP Financial Services, plus regional on-air spots for the High Desert Federal Credit Union. Also edited and composed several branding manuals for Sony Pictures Television International.
Scripted long-form DIRECTV Basics tutorial program currently airing on DIRECTV Channel 201, as well as the in-box demo DVD for the HR20 High-Definition DVR receiver. Also participated in successful programming package re-naming project.
Supervised the communication architecture for this innovative mobile advertising venture, conceiving and composing copy, Flash demos and interactive applications.
As lead interactive consultant for Disney Mobile, developed and composed the online sales and service interface for disneymobile.com.
Articulated the family-centered selling proposition of the Disney MVNO to a targeted customer base of moms with kids aged 10-13.
Crafted unique online service applications and customer-service FAQs, working closely with marketing, design, product and customer-care teams.
Wrote in-house marketing collateral pieces, including creative, soap-style “character descriptions” for executive business cards.
Managed creative process and executed entire range of company marketing materials. Composed and edited exclusive interactive listings for pay-per-view movies and events that appeared in the DIRECTV On-Screen Guide, at DIRECTV.com and in advanced product applications.
Initiated creative strategy that successfully brought original print concepting work for DIRECTV Sports Marketing in-house.
Established voice and tone for DIRECTV Pay Per View Events in various print campaigns.
Concepted and executed noteworthy national newspaper advertisements, including timely, sports-themed anti-competitor ads and coverage of the launch of the DIRECTV DVR.
Earned a 2004 Telly Award for outstanding on-air promotions for Customer Relations Marketing campaign. Awarded 2004 American Graphic Design Award for theme and collateral material for DIRECTV Charity Golf event in Las Vegas. Recognized with 2006 American In House Design Award by Graphic Design USA for NBA League Pass advertising and direct-marketing materials.
Wrote national print ads for the agency's various entertainment business clients, including a full-page national newspaper ad for CBS's Emmy winning documentary 9/11. Also produced collateral material for Microsoft Xbox.
Conceived and wrote original features, interactive quizzes and celebrity interviews for the popular E! Entertainment website.
Wrote extensive press-kit content for network and syndicated television programs from DreamWorks, Columbia TriStar, Regency Television and other major media companies.
Wrote weekly program descriptions for primetime shows, as well as extended Close-Up and Guideline features.
Promoted to co-write and edit the popular by-line Soap Opera Guide column.
Served as Project Writer and series pilot Co-Writer for the Nickelodeon show Planet Kate; also wrote for the Walt Disney Television Animation series The Little Mermaid
Bachelor of Arts in English Literature, University of California, Los Angeles (UCLA)